Bynder’s Duplicate Manager capabilities
Bynder’s Duplicate Manager is an AI-powered feature designed to help users maintain a clean, organized, and efficient DAM. By identifying duplicate assets across all file types, this feature minimizes the risk of using outdated or incorrect assets and ensures only the most relevant assets remain accessible.
Understanding Duplicate Manager in digital asset management systems
Duplicate assets often arise from bulk uploads, rebranding efforts, or overlapping contributions, leading to clutter and inefficiencies. Duplicate Manager addresses this by detecting and flagging duplicates, empowering users to delete, mark them as “accepted,” or later recover them. As a result, the DAM is well-organized and duplicate‑free.
A brief history of duplicate management
Duplicate file management has evolved significantly over the years. In the early 2000s, technologies like Microsoft’s Single Instance Storage (SIS) enabled systems to store a single copy of duplicate files, saving disk space. By the mid-2010s, third-party tools offered customizable features for detecting and removing duplicates. Today, AI-powered solutions provide precise, automated detection, making duplicate management more efficient and scalable.
Technical foundation
Duplicate Manager operates using cloud-based file analysis and hashing technology:
- File identification: Generates a unique hash signature for each file.
- Comparison and matching: Compares hash signatures across the system to identify identical files, regardless of filename or location.
- Duplicate identification and action: Flags duplicates and provides options for review, deletion, or acceptance (removal from the Duplicate Manager Overview).
This process ensures accurate, high-efficiency duplicate detection and integrates seamlessly into DAM workflows for better asset management.
Implementation and practical applications
Duplicate Manager automates duplicate detection and simplifies asset management within the DAM. A common use case, when having a Duplicate Manager could be very beneficial for marketers, is the situation when multiple content contributors upload content in the DAM. In this case, duplicate uploads of the same file can happen due to teams and colleagues working in siloes. Another situation, in which duplicate files can be uploaded in the DAM, is via the use of a mass uploader during content migrations or the use of integrations to other applications, such as Adobe Creative Suite. In these situations having a Duplicate Manager to regularly check for duplicates and keep the DAM clean and well-organized could be very valuable for an organization. Finally, companies often go through visual Identity and asset updates. That often creates hundreds of files, which we call near-duplicates - slightly different variations of brand distinctive assets such as updated logos, key visuals, or other marketing materials. With a Duplicate Manager, that can detect near-duplicate files, marketers can save a lot of time and effort in managing their content.
