Asset Intelligence
Asset Intelligence helps DAM users track where their digital assets are being used and served online. By providing visibility into asset distribution and performance, this feature ensures that users maintain control over their content while gaining insights into its reach and impact. Whether it’s a single asset or an aggregated view of all assets, Asset Intelligence provides both granular details and a holistic overview of asset activity.
Implementation in DAM systems
For DAM users, Asset Intelligence offers several critical benefits:
- Provides a clear understanding of where assets are appearing online, ensuring users can monitor usage across platforms and channels and understand their importance.
- Tracks how assets are being utilized, enabling users to identify high-performing content and optimize their future campaigns.
- Offers aggregated analytics across all assets and channels, giving users actionable insights to improve asset and campaign management and content creation.
