Introducing Bynder’s AI Agents

Today, we are once again leading the way, with our most recent AI advancements—including generative models and LLMs—helping organizations solve previously impossible challenges and fundamentally transforming how companies operate across industries.

Technology is rewriting how companies work, with far-lasting effects across numerous industries. We've already seen significant disruptions in sectors like stock photography, where traditional business models are challenged. As AI enhances asset discoverability within DAM systems and accelerates content creation processes, companies increasingly find they can repurpose existing assets rather than commissioning or purchasing new imagery.

AI presents a unique opportunity for businesses to drive compelling content ROI, enhance brand equity, and reduce compliance risk. Still, with AI capabilities evolving rapidly, organizations struggle to choose the right AI solution that aligns with strategic business goals without increasing risk or losing human control over their creative content.

That's why we're excited to introduce Bynder's AI Agents—a suite of robust, context-aware solutions embedded directly within our digital asset management platform that will revolutionize how organizations manage their digital content.

What are AI Agents?

Unlike traditional automation tools that rely on static, rule-based processing, Bynder's AI Agents leverage advanced multimodal AI capabilities that combine image recognition with large language models (LLMs). The Agents will understand the context and intent behind a user's prompt to execute complex content management tasks, utilizing the power of AI without the business risks of privacy and non-compliant brand content. Available within the DAM and integrable with existing martech tools, they can be tailored to specific business needs, including taxonomy and industry regulations.

This powerful combination allows the agents to automate complex, multi-step content workflows while maintaining human oversight and control – from enrichment and transformation to discovery and governance.

The Enrichment Agent

Powered by LLMs, Bynder’s Enrichment Agent understands the visual context of assets, not just the objects within them. This agent can extract contextual information from the asset and execute asset enrichment tasks, such as generating titles and descriptions or tagging with metadata. This happens while adhering to your organization's taxonomy and terminology.

The key benefits for marketing teams include:

• Improved content discoverability and mitigating the risk of non-compliant content
• Enhanced taxonomy consistency and faster classification across the DAM
• Increased productivity as DAM admins focus on higher-value strategic tasks

The Transformation Agent

Content creators are constantly under pressure to rapidly produce engaging visual content optimized for diverse markets, audiences, and digital channels. From quickly resizing an image for e-commerce platforms to generating asset variations for localized marketing campaigns without the help of creative teams or agencies, Bynder’s Transformation Agent will help users modify and repurpose assets utilizing the latest generative AI technology. This dramatically reduces bottlenecks in your creative production process.

The key benefits for marketing teams:

• Faster time to market by automating asset modifications and resizing
• Increased content reuse and reduced production costs by creating channel-specific variations automatically

The Governance Agent

Tracking assets outside the DAM remains a challenge that risks brand equity and regulatory compliance issues. Bynder’s Governance Agent will enhance asset governance and compliance to ensure brand authenticity and safety at scale. The Governance Agent will scan the web in seconds to identify expired, outdated, or non-compliant digital assets, and it can detect AI-generated content, providing clarity for regulatory and brand compliance.

The key benefits for marketing teams:

• Reduced risk of legal issues or non-compliant content being used across the web
• Reduced risk of off-brand content being used across the web, preserving brand integrity and consistency
• Reduced risk of AI-generated content being used without permission

By combining the power of advanced AI with the robustness of enterprise DAM, Bynder's AI Agents represent the next evolution in how organizations create, manage, and distribute digital content. Whether you're looking to optimize your workflows, enforce stricter governance, or empower your teams to do more with less, Bynder's AI Agents provide an intelligent solution that grows and adapts with your business.

If you are a Bynder Customer, join our Early Access Program and be among the first to experience how Bynder's AI Agents can transform your digital asset management workflows.